I have spent the last 4 months working on the new Goodalls website in a consultancy capacity.  I have also advised them on their Social Media Strategy. I was very excited to be asked to do lots of recipe testing and photoshoots for the website.  I  also do some of the blogging and research.  The website has only just launched and there is lots of content still in process so loads more to come. Goodalls are interested in building a community and listening to their customers which is a great sign from such an iconically Irish brand.  They are embracing Social media and realise their online brand needs to be approachable and accessible. Services I offer *   Advice on making your … more »

All of my success on Social Media has been the result of trial and error and asking people in the know an awful lot of questions.  Once I realised how well Social Media was working for me I then decided to go to the next level and do a Diploma in Digital Marketing which rounded out my knowledge in the area.  What I discovered is nobody knows everything.  It is a new and fast-changing area.  The one common denominator is people and people skills.  I understand that different businesses need to have different approaches and what works for one will not work for another.  What I have found though is several common denominators or rules of thumb which, if followed , can definitely get you … more »